Virgin Mobile Pricing Case Analysis free essay sample

Target under-served market segment Acquire approx. million total subscribers by end of year 1; 3 million by end of year 4 Low manufacturing cost cell phones Virtually zero fixed cost Alternative, lower-cost distribution channels Targeted advertising using traditional and non-traditional media Minimized churn (increased switching cost) through introducing value added services like VirginXtras and customer loyalty benefits Partnerships with other vendors catering to target segment These qualities do not fly with the young â€Å"empowered† generation Dissatisfaction with status quo creates opportunity for Virgin Mobile Competition Top six players service 76% of cell phone subscribers Wireless Subscribers in US (Q4 2001, in millions) †¢ Concentrated market dominated by large players †¢ Highly competitive space; top 6 providers price competitively and fight for market share Leap. There are other means to reduce churn †¢ Currently area of frustration †¢ Can be avoided with pre-pay †¢ Reduces risk, works well for more transient customer †¢ Little incentive to switch or sign up otherwise Expected Outcome †¢ Fosters customer loyalty †¢ Higher trust, lower turnover †¢ Higher satisfaction †¢ No surprise charges †¢ Attracts target customer †¢ Bypasses credit checks and the need for parental sign-offs †¢ Competitive, simple pricing = high willingness to try. We will write a custom essay sample on Virgin Mobile Pricing Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Getting rid of these fees will not only differentiate Virgin from its competitors, it will give Virgin a huge competitive advantage over its competitors. This also makes sense since most of the Virgin’s costs are variable. Key Components Continued†¦ †¢ Prepaid use – In line with the previous recommendation of not having any contracts, credit checks and hidden (over-usage) fees, we recommend to adopt the Prepaid option. This will not only minimize the risk of default by customers, it will also offer them flexibility to choose the price range they desire. †¢ Increase the switching cost – Based on the recommendation of pre-paid option and having no contracts, high churn rate among customers is expected. Network effect will help mitigate this risk by building customer loyalty. We recommend considering options such as low rate for in-network calling and text messaging, ability to play games within network, and exclusive content agreement with other networks similar MTV to increase the life time value of each customer. In addition, ability to earn loyalty points across Virgin products and bundling of the auxiliary services with the minute purchases will help retain customers. Appendix Appendix A Headset Price Ladder Minimize entry costs for price sensitive 15-29 target segment $225 Incumbent Cost $50 subsidy $80 $75 $29. 99 Virgin Mobile Cost Incumbent Price to Customer Virgin Mobile Price to Customer Appendix B Rate per Minute Price Ladder Price competitively to attract target segment yet avoid triggering competitive reaction $0. 75 Highest pre-paid $0. 425 $0. 40 $0. 28 Average current pre-paid Overage charge Virgin recommended prepaid $0. 175 $0. 115 $0. 09 $0. 72 Industry clone Lower than industry Virgin cost to serve Sprint cost to serve Appendix C Pricing Detail See footnote Monthly cost to serve in line with given assumption of cost = 45% of revenue during the first year for Option 1 (17. 986/40 = 45%). Same cost assumed for Option 2 3 since cost should not vary based on per minute price charged.

Social Commentary The Giver Essay Example

Social Commentary The Giver Paper Social commentary in literature is defined as â€Å"the act of using rhetorical means to provide commentary on issues in a society.† In â€Å"The Giver† by Lois Lowry, social commentary methods highlight some important social justice issues. In this essay I give evidence and examples of Lowry’s social commentary which show how her own concerns about aspects of today’s conventional cultural â€Å"wisdom†, social separateness and the immoral effects of social control. Lowry’s depiction of Jonas’s way of life in a dystopian community is both a description and commentary on the organisation of social life and social immorality; in her portrayal of the position of â€Å"the Elders† and their relationship with â€Å"the community† people we see a social hierarchy and an example of how peoples tendency to exercise self-control or control over others in societies. Lowry uses this aspect of the story to â€Å"voice† some so cial truths-when societies impose separateness among social groups social inequality develops; nevertheless people mostly do nothing no matter the consequence. â€Å"The community† is seemingly perfect; but through Jonas, we learn that what may look good isn’t always so. Here Lowry shows us how her fictional world is like our society-characterised by a culture which supports conformity, power and oppression-the Elders are like our own politicians who don’t do what we elect them to do, because they say, it is for the good of the country. Lowry’selders, like our politicians, are a small powerful social group whom having decided that â€Å"when people are given the opportunity to choose, they choose wrong†-take it upon themselves to control the decision making processes that affect the community. Lowry reminds us that if we let them a few powerful people will established a way to keep control over the actions and views of many others. The elders, like our government, have unashamedly established a complete system of rule We will write a custom essay sample on Social Commentary The Giver specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Social Commentary The Giver specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Social Commentary The Giver specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

IELTS Essay Samples - Finding the Right Ones Online

IELTS Essay Samples - Finding the Right Ones OnlineIf you're looking for IELTS essay samples, then you're not alone. There are thousands of students in the world that struggle with essay writing. Some can write well, while others cannot. The main thing to remember is that you cannot focus on your weaknesses and let it affect your entire essay.In order to write a strong, effective way, you have to work on all areas of your writing. You can't expect to be great at everything! Your goals are to learn how to do it so that you can write effective essays. In addition, you have to master one or two things before you can start learning the others. This will help you start writing an essay much quicker than before.One thing you have to work on is the basic editing of your essay. Even if you've written it all out yourself, it will still need some editing to make it readable for you. You should try to look over the essay as soon as possible after you start writing it to ensure that you're not g oing to run into any mistakes.In order to look over the essay, you should have a quick idea of the sort of essay you're writing. This can be based on your course material or it can be based on topics you know. If you have knowledge of topics, you can work your way through the topics slowly so that you can understand what is being taught. At the same time, this will make it easier for you to spot your weak points.When you're looking for IELTS essay samples, you should take advantage of online sites that offer them for free. While most people can find what they need online, not all of them can use these resources. It's important that you take advantage of those that offer these resources for free so that you can get a feel for how it's done. This will help you see how it's done and what skills you need to get it right.You can also use online tools to help you in writing the essay. For example, you can get some ideas by reading through previous essays by other students in your class. O f course, this doesn't mean that you copy and paste the information straight from these essays. Rather, you can use the information to get a feel for how to structure your own essay.You can also check out online tutorials to learn how to write an essay. These are great to use because you can see exactly how a student did it. In addition, you can learn from other students that may not have had the same issues as you and will use their experience to help you through your own essay.As long as you take advantage of all of these resources, you can take the next step in learning how to write a strong and effective essay. After all, no one wants to read a piece of paper and end up having to turn it in. Good luck!

Japanese Tea Ceremony essays

Japanese Tea Ceremony essays Tea was first introduced to Japan along with Buddhism from China in the 6th century, but the Emperor Shomu introduced tea drinking to the country. During the Heian period (794-1185), tea was made from steamed and dried tea leaves ground into a powder called macha. In the 15th century, Juro Murata introduced many of the concepts of spirituality into tea ceremony, including the special room only used for the chanoyu. Tea ceremonies were required to follow a certain order. Zen Buddhist concepts in the tea ceremony were introduced by Sen no Rikyu, a Japanese tea master. During the second half of the 16th century, Sen no Rikyu created the ceremony that is now practiced and taught in Japan called Chado. He also designed a separate building for the ceremony based on a typical Japanese farmer's hut. He further formalized the tea ceremony's rules and identified the spirit of chanoyu with four basic Buddhist principles of harmony, respect, purity, and tranquility. They represent the ideals of the tea ceremony. Sen no Rikyu believed that we could reach tranquillity in the mind after we achieved harmony, respect, and purity. Chado includes almost all aspects of Japanese culture. For example, flower arrangement, ceramic, calligraphy, etc. According to Hisamatsu Shinichi, Chado is an incarnation of Buddhism. That is not entirely true. Not only Buddhism but also others including Taoism and Confucianism have influenced Chado The ceremony takes place in a room designed and designated for tea. It is called the cha*censored*su. Usually this room is inside the tea house, away from the house, in the garden. The guests are brought into the waiting room. Here, the assistant to the host offers them the hot water which will be used to make tea. While here, the guests choose one of their group to act as the main guest. The assistant then leads them to a garden. They then sit on the waiting bench, and wait for the host. ...

5 Ways to Network with DailyWritingTips.com

5 Ways to Network with DailyWritingTips.com 5 Ways to Network with DailyWritingTips.com 5 Ways to Network with DailyWritingTips.com By Mark Nichol DailyWritingTips.com readers often ask us about our presence on social networks, so in this post, we provide details about how to interact with DWT and with other people who care about how they communicate. 1. Find us on Facebook, at Facebook.com/DailyWritingTips. There, you will see links to DailyWritingTips.com posts and can check out comments by other readers. (Please like our page if you haven’t already done so!) 2. Follow us on Twitter, at Twitter.com/Writing_tips. All posts are published on our Twitter stream, so if you follow us, you can link to them through our tweets. 3. Add us to your Google+ circles to stay up to date on our posts and possibly to join us on future hangouts. 4. If you’d like to ask a question about a post or respond to the post perhaps you have an additional example or another good strategy to share with others submit a comment at the bottom of the post. 5. If you have a suggestion for a post topic, or a question unrelated to a post, our email address is info@dailywritingtips.com. (However, if you have a question or a thought about a particular post, it’s better to comment, because then thousands of other readers can see what you have to say, too, and perhaps respond to your note.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"Abstract Nouns from Adjectives45 Idioms with "Roll"

Identify an assesment tool analyse and critically discuss the validity Essay

Identify an assesment tool analyse and critically discuss the validity and reliability issues in relation to the tool - Essay Example The multitude of assessment tools, on the one hand, presents medical professionals with a unique opportunity to choose and use the tools that fit their needs and the needs of their patients. On the other hand, the multiplicity of tools creates conditions, in which variations in wound care practices may work against the principles of effective monitoring and measurement of ulcer healing. The Pressure Ulcer Scale for Healing (PUSH) and the Bates-Jensen Wound Assessment Tool (BWAT/ PSST) are the two most popular assessment tools in wound care, but it is more important and even interesting to reconsider the validity and reliability (if possible) of other wound assessment instruments. This paper will seek to evaluate and investigate the reliability and validity of the Sussman Wound Healing Tool (SWHT). Pressure ulcers or pressure sores present a ‘chronic problem of debilitated elders who are mainly bed or chair bound or unable to reposition themselves. The pressure ulcer is a localized area of tissue necrosis that develops when soft tissue is compressed against a bony prominence and an external surface for a long period of time† (Ebersole, Hess & Luggen 2004, p. 144). Pressure ulcers are usually the results of pressure, skin breakdown, maceration, or shearing (Baranoski & Ayello 2003; Ebersole, Hess & Luggen 2004). They can range from simple reddening to severe craters with exposed bone or muscle (Bluestein & Javaheri 2008). They are staged in four different categories: stage I can heal rapidly; stage II is treated effectively if patients avoid pressure and other risk factors; stage III requires using antiinfective agents and sometimes enzymatic debridement, whilst stage IV is associated with large and deep ulcers that often require surgical debridement of the necrotic tissue (Bates-Jensen et al 2003; Coleman et al 2002; Ebersole, Hess & Luggen, 2004). Given the importance of wound healing in different groups of

Liberal Arts current political controversies Research Paper

Liberal Arts current political controversies - Research Paper Example Simply speaking, if one takes into consideration the ethical, political and strategic issues related to the usage of drones as warfare devices, one simply comes to the conclusion that the drone usage is not only unethical and wrong, but pragmatically speaking, it is also counterproductive. One salient factor that both ethically and practically puts to question the combat usage of drones is the number of civilian deaths that could be attributed to drones (Clodfelter 252). Though the CIA and the military emphatically try to dilute the overall emotional and ethical significance of the civilian deaths caused by drones by labeling these deaths as the ‘collateral damage’, yet, the fact is that a responsible and ethics driven nation like the United States of America simply could not resort to the usage of a technology that has the potential to cause unwanted civilian causalities (Clodfelter 252). The Bureau of Investigative Journalism tends to put the civilian deaths caused by drone strikes between 446 and 978, of which 179 to 209 happened to be children (Matthews 1). There is no denying the fact that the usage of a technology that has the potential to kill innocent children and civilians simply could not be justified by extending any tactical or strategic reason. Besides, the global association of drones with the death of innocent children and civilians jeopardizes the very image and reputation of the United States of America (Brunstetter & Braun 340). The civilian deaths caused by drones make people associate US with arrogance and highhandedness and makes them go against the US (Brunstetter & Braun 341). Thereby this depletion of the nation’s image and the unwanted and unwarranted civilian deaths must immediately be stopped by putting a ban on the usage of drones for tactical strikes. Besides, the drone usage in the light of the civilian causalities is counterproductive as it embarrasses the politicians who have to deal with the ramifications of such blunders and many a times make the non-combatants take the enemy side. The other big factor that puts to question the tactical usage of drones without US is that the drones not only negatively impact the collective moral of the military personnel, but they also hamper the gaining of situational awareness by the forces deployed on the ground (Hazelton 30). Deployment at the forward posts or behind the enemy lines, while evincing a sense of camaraderie with the fellow colleagues and working on the basis of the inputs facilitated by the intelligence agencies and the informers, turns the military personnel into highly motivated and skilled combatants. Besides, the forces deployed on the ground do have the ability to differentiate between the civilians and the enemies and this immensely decreases the scope for collateral damage. The other thing is that an effective military campaign is always based on the situational awareness gained by the forces at the ground level (Hazelton 30). The warriors operating on the frontline have a thorough understanding of the ethical and tactical objectives they aspire to achieve. However, both these objectives are simply curtailed by the usage of drones. The people operating drones from the faraway locations neither tend